Monday, March 30, 2009

Humility in High Places

From The Philippine Star -

Last November, Filipino businessman J. Castro and his wife were traveling to Los Angeles from Manila on Philippine Airline flight PR 102 and were seated on Row 4 of the newly-reconfigured Business Class section of the Boeing 747-400 that was assigned to their route.

After they were settled in their seats and just before take-off, they decided to try out the features of the high-tech seats of the reconfigured Boeing. Alas, Castro’s seat wouldn’t recline. His wife’s seat also wouldn’t recline!

The flight attendants tried to help out, but it seemed the high-tech seats were not programmed to respond to manual manipulations. They were stuck. The plane was ready to take off and the Castros were faced with the prospect of an uncomfortable flight ahead. The Castros politely but firmly told the flight purser that they wanted to be reseated.

The purser checked out the seating list but told the couple there were no other available seats that night. The Castros then told the purser that rather than endure a 12-hour flight sitting up straight for the price of a Business Class ticket, they would rather just disembark.

The plane doors were already shut, but the Castros were adamant. When a passenger disembarks, his luggage has to be offloaded, too, and this could easily cause a delay of one hour. Stuck in an aircraft on the tarmac, the rest of the passengers were going to be more than irate.

The purser had to think fast. He then asked Mrs. Castro if she was willing to take the one empty seat on Row 1, probably one of the best two seats on the house. The seat beside it was occupied.

“No, I want to be seated beside my husband, or we both disembark,” she said, not willing to leave her husband on the immovable Row 4 seat.

The purser was left with one last choice. He then approached the passenger on Seat 1C and respectfully whispered something to him. The passenger on Seat 1C then stood up and walked to the Castros with a very apologetic look on his face.

The purser then told the Castros, "Mr. Lucio Tan will give up his seat for you." (Mr. Tan just happens to own Philippine Airlines and serves as its chairman.)

By this time the Castros had recognized the PAL chairman. They were stunned by his gesture, and by the expression on his face, which seemed to be more apologetic than annoyed. But since Mrs. Castro was not feeling well and could not really go 12 hours without reclining, they accepted the offer to exchange seats with the man who owned the airline.

Castro told me that each time he went to the toilet he would steal a glance at Tan, who was seating upright during the entire flight, sometimes with his eyes closed. Sometimes he would be scribbling on lined yellow paper. He didn’t use a laptop.

Sources in PAL say Tan gave up his seat because he didn’t want the flight to be delayed. It is said that he abhors delayed flights. Thus, instead of inconveniencing all 400 passengers on the flight, he opted to inconvenience himself.

Granted that his decision was also a sound business decision — the airline would have lost money and a lot of goodwill with the delay — what was amazing was that he himself was willing to bear the cost (and I’m not just talking about a stiff neck) of his decision.

Tan is among the five richest men in the Philippines. And the Castros remain among PAL’s many loyal customers today.

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